What is the marketing strategy of Capitec Bank?
Target market and customer acquisition strategy
The Capitec Group describes its focus as providing “retail banking services to all individuals based on the principles of simplicity, affordability, accessibility and personal service” (Capitec, 2008).
How do I send my CV to Capitec Bank via email?
Capitec on X: “@nwabisaar You can send an email with your CV to: wcaperecruitment@capitecbank.co.za” / X.
How much does Capitec employees earn per month?
The average Capitec Bank monthly salary ranges from approximately R 5 503 per month for Bank Clerk to R 94 699 per month for Product Manager. The average Capitec Bank salary ranges from approximately R 184 414 per year for Service Consultant to R 853 082 per year for Senior Scientist.
Who is Capitec target market?
According to Statistics South Africa’s latest mid-year population estimates for 2022, the country has a population of around 60.6 million. In turn, this means that Capitec currently banks roughly 33% of the country. The group’s target market sector includes those seeking an affordable banking experience.
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