Contact Details

Safm Contact Details

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Contact Details

SAFM Contact Details

Overview

SAfm is South Africa’s national English-language public-service talk radio station, operated by the South African Broadcasting Corporation (SABC). It broadcasts nationally on FM, DStv audio and online streaming, and is headquartered at the SABC’s Auckland Park complex in Johannesburg.

This guide focuses on SAfm contact details that can be verified from official and reputable sources, and explains how and when to use each channel.

Main SAfm Contact Details

Studio / On‑Air Contact

The most commonly used SAfm contact number is the studio line, used for calls into live shows, competitions and listener participation.

  • Studio call‑in number: +27 11 714 2006
    • Listed as the call‑in line for SAfm talk shows on the SABC’s official SAfm page under the “Talk Radio” section, via the SABC Radio portal:
      See the SAfm profile on the SABC Radio site, which lists 011 714 2006 as the studio number for SAfm listeners to phone during live broadcasts (SABC Radio – SAfm station profile).

How to use this number

  • Use when you want to:
    • Participate in live talk shows.
    • Comment on current affairs.
    • Enter on‑air competitions or surveys.
  • Be ready with:
    • Your name and location.
    • The name of the show/host you are calling.
    • A short, clear point you want to make (producers often screen calls quickly).

General SABC Switchboard (For SAfm Queries)

SAfm does not publish a separate head-office number; instead, calls are routed through the main SABC switchboard at Auckland Park.

  • SABC Auckland Park switchboard: +27 11 714 9111
    The SABC’s head‑office contact number +27 11 714 9111 is listed on the public SABC corporate website’s contact section and is the main number for all SABC business units, including radio services such as SAfm (SABC corporate contact information).

When to use this number for SAfm

Use the switchboard if you need to be transferred to a specific SAfm office or staff member, for example:

  • Programming management (show line‑ups, content concerns).
  • Sales or advertising relating to SAfm.
  • Technical issues with signal or streaming (they can route you to engineering or audience liaison).
  • General information not related to on‑air participation.

When you call:

  • Ask the operator specifically to connect you to SAfm or the relevant SAfm department (e.g., “SAfm Programme Manager”, “SAfm Marketing”, “SAfm Newsroom”).
  • Call during office hours (typically 08:00–16:30, Monday–Friday) for business‑related matters.

Physical Address (SAfm at SABC, Auckland Park)

SAfm broadcasts from and is administered out of the SABC’s main complex in Johannesburg.

  • Physical address (SABC head office, Auckland Park):
    South African Broadcasting Corporation (SABC)
    Radio Park & Television Centre
    Henley Road
    Auckland Park
    Johannesburg
    South AfricaThis address is confirmed as the main SABC campus, hosting its radio services including SAfm, on the SABC corporate site’s contact/location info for Auckland Park (SABC corporate – Auckland Park address).

How to use this address

  • For formal correspondence (by courier or in‑person drop‑off) addressed to:
    • SAfm Programme Manager
    • SAfm News Editor
    • SAfm Marketing / Sales
  • For visiting the SABC:
    • Check in at the main reception/security at Radio Park or Television Centre.
    • You will need an appointment and valid ID to access offices or studios.
    • Specify that your business is with SAfm so security and reception can direct you correctly.

Postal Address

The SABC’s main postal address, covering its radio services including SAfm, is provided on the official corporate site.

  • Postal address:
    South African Broadcasting Corporation (SABC)
    Private Bag X1
    Auckland Park
    2006
    South AfricaThis postal box is listed as the SABC’s official mailing address on the SABC corporate contact page, used for formal mail to any SABC business unit (SABC corporate contact details – postal address).

How to use this postal address

Use this postal address when sending:

  • Formal written complaints or compliments addressed to SAfm.
  • Proposals, legal notices, or official documents.
  • Listener letters if you prefer postal mail.

Always include:

  • The department (e.g., “Attention: SAfm Programme Manager”).
  • Your return address and reliable contact details (mobile and/or email).

Website and Online Presence

  • Official SABC information page for SAfm:
    The SABC’s radio portal provides an official SAfm profile with schedule and station description under the “Radio” section of the SABC website (SABC Radio – SAfm profile).
  • SABC main website (corporate and organisation‑wide contacts):
    SABC official website

These pages are the most authoritative online sources for SAfm information, schedules, and corporate contact structures.

How to use the websites

  • Check schedules and show descriptions.
  • Find links to streaming and digital listening platforms.
  • Obtain broader SABC corporate contacts (e.g., complaints, advertising, careers).

Departmental & Functional Contacts (via SABC)

SAfm’s departmental contacts are generally accessed through SABC central channels rather than separate public numbers. Below are typical routes and when to use them.

Advertising and Sponsorship for SAfm

Advertising sales for SABC radio stations, including SAfm, are managed by SABC Commercial Enterprises.

  • SABC Commercial Enterprises contact page:
    The official SABC Commercial Enterprises site lists contact information for radio advertising sales, including enquiry forms and emails for advertisers across SABC radio brands (SABC Commercial Enterprises – Radio Advertising).

When to use

  • To place adverts or sponsorships on SAfm.
  • To request rate cards, audience statistics, or integrated campaigns.

How to proceed

  1. Visit the Commercial Enterprises page above.
  2. Use the listed contact form or email for radio advertising.
  3. In your message, specify that your interest is specifically in SAfm and describe:
    • Campaign objective and sector.
    • Preferred time slots or shows.
    • Budget range and campaign duration.

Content, Programming and Editorial Queries

For concerns or enquiries about content broadcast on SAfm, the path is via the SABC’s audience and editorial feedback structures.

When to use

  • To raise concerns about bias, fairness, accuracy or taste in SAfm programmes.
  • To propose programme ideas or highlight issues for coverage.
  • To request corrections or clarifications about something aired on SAfm.

How to proceed

  • Use the general contact form or email listed on the SABC contact page and:
    • Clearly mention “SAfm” and, if possible, the show name and date/time.
    • Provide a concise description of the issue or proposal.
    • Attach any supporting references if you are raising a factual complaint.

Complaints and Escalation Options

1. Complaining Directly to SAfm / SABC

Before escalating externally, South African media regulation encourages listeners to complain directly to the broadcaster first.

  • Use:
    • SABC contact form / details on the corporate contact page for programme‑related complaints about SAfm (SABC corporate – contact‑us).
    • The postal address for formal written complaints:
    • South African Broadcasting Corporation
      Private Bag X1
      Auckland Park
      2006
      South Africa

Tips

  • Include:
    • Your full name and contact details.
    • Date, time and name of the SAfm programme.
    • The exact content you are complaining about, with as much detail as you can recall.
    • Why you believe it breaches fairness, accuracy or broadcasting standards.
  • Request a written response and keep copies of your correspondence.

2. Broadcasting Complaints Commission of South Africa (BCCSA)

If you are not satisfied with the broadcaster’s response, or receive no response, you can escalate to the industry ombudsman.

The Broadcasting Complaints Commission of South Africa (BCCSA) is the independent body that handles content complaints about participating South African broadcasters, including SABC radio services such as SAfm.

When to use

  • You have complained to SAfm/SABC and:
    • Received a response you consider unsatisfactory, or
    • Did not receive a response within a reasonable period.
  • Your complaint concerns:
    • Harmful or offensive content.
    • Defamation, privacy, hate speech, incitement.
    • Protection of children and similar issues covered by the Code of Conduct.

How to lodge a complaint

  1. Go to the BCCSA site’s complaints section (BCCSA complaints procedure).
  2. Follow the instructions and complete their complaint form or write an email/letter that includes:
    • Your details.
    • The broadcaster (SAfm / SABC).
    • Date and time of the broadcast.
    • Details of the programme and the specific content.
    • Why it violates the broadcasting code (the site explains these grounds).
  3. Submit via the channels listed on the BCCSA website.

Practical Summary: Which SAfm Contact Detail To Use When

  • To phone into a live SAfm show:
    Use the SAfm studio line: +27 11 714 2006 (SABC Radio – SAfm profile).
  • For general SAfm business, advertising routing, or staff queries:
    Call the SABC switchboard: +27 11 714 9111 and ask to be transferred to SAfm (SABC contact‑us page).
  • For formal letters or legal correspondence to SAfm:
    Post to:
    South African Broadcasting Corporation
    Private Bag X1, Auckland Park, 2006, South Africa
    (SABC corporate postal address).
  • To learn more about SAfm schedules and station information:
    Visit the SABC Radio portal’s SAfm profile (SABC Radio – SAfm).
  • To escalate unresolved content complaints:
    Use the BCCSA complaint processes, once you have first attempted to resolve the issue with SAfm/SABC directly (BCCSA – how to complain).

By using these verified SAfm contact details appropriately, listeners and businesses in South Africa can access the right channels for participation, feedback, commercial opportunities and formal complaints.

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