SAB is The South African Breweries, part of AB InBev Africa. It publishes separate lines for general calls, consumers and whistleblowers. The contact details below were read from sab.co.za on 2 September 2026.
Official contact channels
- Sandton switchboard: 011 881 8990 or 011 881 8991
- Consumer Care Line: 0860 12 14 14 (South Africa only)
- Whistleblowers Line: 0800 645 546 (South Africa only)
- Media relations: [email protected]
Both 0860 and 0800 numbers work only from inside South Africa. SAB marks them RSA-only, so from abroad use the Sandton switchboard on 011 881 8990 instead – a share-call or toll-free number will not connect internationally.
Media relations is the only email address SAB publishes. General enquiries go through the contact form on its site, and consumer matters through the care line.
What this organisation provides
SAB brews and distributes beer across South Africa. It also runs the SAB Foundation, a range of enterprise and community programmes, and SAB Sharp, its responsible-conduct charter.
Use the Consumer Care Line for anything about a product – a quality complaint, packaging, a promotion, or a question about what is in a beer. That is the line staffed for consumers; the switchboard is a corporate reception and will transfer you.
SAB’s website is age-gated at 18, which reflects the law rather than a formality: it is an offence to sell or supply alcohol to anyone under 18 in South Africa.
Address and operating information
- The South African Breweries COF: 65 Park Lane, Sandton
- AB InBev Africa Zone HQ: 56 Grosvenor Road, Bryanston
These are two different companies at two different addresses. SAB is the South African brewer; AB InBev Africa is the regional arm of the international group that owns it. A letter about a South African matter goes to Park Lane, Sandton.
The registered entity is The South African Breweries, registration number 1998/006375/07, which is the name to use in any formal or legal notice.
Support and escalation routes
The whistleblower line is deliberately separate from customer service. Use 0800 645 546 to report fraud, corruption or unethical conduct involving SAB – it exists so a report does not have to pass through the people it concerns. Product complaints belong on the consumer line instead.
SAB publishes a Data Subject Request facility on its site, which is the route for asking what personal information it holds about you or requesting deletion under POPIA.
Beyond the company, a consumer complaint about a product falls under the Consumer Protection Act and can go to the National Consumer Commission free of charge. Liquor licensing and trading conditions are handled by the provincial liquor authority for the province concerned, and complaints about alcohol advertising by the Advertising Regulatory Board. A personal information complaint goes to the Information Regulator.
Sources
- sab.co.za contact page and site footer, read 2 September 2026