Pernod Ricard South Africa is the local arm of the French spirits group, and it also runs the group’s wider Africa operation from Johannesburg. It is a producer and distributor, not a consumer service business, which shapes what the number below is useful for.
Pernod Ricard South Africa contact details
- Telephone: 011 802 0600, or +27 11 802 0600 from outside the country
- Address: 21 Woodlands Drive, Country Club Estate Woodmead, Building 6, Johannesburg, 2191
- Corporate communication: PernodRicardSSACorporateCommunication@pernodricard.onmicrosoft.com
That mailbox is long and it is on an onmicrosoft.com tenant domain rather than a pernod-ricard.com one, which looks wrong but is what the company publishes. SSA stands for Sub-Saharan Africa. Copy it rather than retyping it.
What this office covers
- Pernod Ricard South Africa was established on 8 July 1994, after the lifting of trade sanctions.
- The group has since opened operations in Angola, Cameroon, the DRC, Nigeria, Kenya, La Reunion, Mozambique, Morocco and Zambia, employing around 500 people across the continent.
- It wholly acquired the South African luxury gin brand Inverroche in February 2025, so Inverroche enquiries now sit inside this group.
The number is not a consumer line
A head office switchboard is the right route for media, corporate, supplier, distributor and career enquiries. It is the wrong route for a product complaint, a bottle you are unhappy with, or a promotional competition — those normally sit with the individual brand or with the retailer who sold it to you. Start with the retailer and the till slip, and keep the bottle and its batch code, because a quality query cannot be investigated without the code on the label.
Trade, listings and sponsorships
If you are a retailer, a restaurant or an event looking for a listing, a sponsorship or promotional stock, this is the correct switchboard, but be ready to be routed to a regional sales contact rather than dealt with centrally. Alcohol sponsorship and promotion in South Africa is constrained by law and by the industry code, so expect a slower and more documented process than for other categories.
Counterfeit and grey-market spirits
Counterfeit premium spirits are a real problem in South Africa, and refilled bottles of well-known brands turn up in the trade. If you suspect a bottle is not genuine, do not decant it or discard the packaging — report it to the corporate communication address above with photographs of the label, the closure and the batch code. The South African Revenue Service also takes reports of illicit alcohol, since the excise on it is unpaid.
Drink responsibly, and the regulator
- The legal drinking and purchase age in South Africa is 18.
- A complaint about an alcohol advertisement can go to the Advertising Regulatory Board, which applies a specific code to alcohol marketing.
- A liquor outlet trading outside its licence conditions is a matter for the provincial liquor authority, not for the producer.
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