South Bakels manufactures and distributes baking ingredients, premixes and specialty products to the South African baking trade. It is the local company in the international Bakels group, and it is a supplier to bakers rather than a retailer selling to the public.
One thing to get right before you search: the live company website is sbakels.co.za. A southbakels.co.za address exists but currently serves a holding page, so a dead link there is not a closed business.
Official contact channels
- Head office: 011 673 2100
- Customer care: 011 246 5917
- Email: [email protected]
- Address: 235 Main Road, Martindale, Johannesburg, 2001
- An online enquiry form routes messages to the correct department
The enquiry form asks what kind of customer you are before it routes anything, offering artisan baker, patissier or chocolatier, distributor or wholesaler, craft, and industrial. Answering accurately matters, because craft and industrial customers are served by different parts of the business with different product ranges and minimum quantities.
What this organisation provides
- Bread and cake premixes, bakery mixes and bread improvers
- Confectionery mixes, real chocolate, compound chocolate, ganache, truffles and spreads
- Fillings, sauces, glazes, icings and coverings, whippable toppings and decorations
- Ice cream products, frozen products, syrups and sugars, sourdough and leavening agents
- Release solutions and cake emulsifiers for production bakeries
- Technical support through research and development and its centres of competence
The centres of competence are the part small bakers most often overlook. They exist to solve production problems, from a dough that will not hold through to shelf-life and crumb structure, and that technical help usually comes with the ingredient rather than as a separate paid service.
Address and operating information
- Head office and main site at 235 Main Road, Martindale, Johannesburg, 2001
- Part of the Bakels group, which operates more than 38 companies across five continents
- The group has supplied baking ingredients since 1904, with a long presence in South Africa
- A where to buy route is published for locating stockists
- No public trading hours are published; this is a trade supplier rather than a shop
Because the company sells into the trade, walk-in retail is not the model. If you want its products in small quantities, the where to buy route and the distributor and wholesaler channel are the realistic paths rather than phoning head office.
Support and escalation routes
- Product, technical and account queries: 011 673 2100, customer care on 011 246 5917, or [email protected]
- The company publishes a food safety and quality policy and a whistle-blower channel
- Records held about you can be requested under its PAIA manual
- Food safety and hygiene at a manufacturing site is enforced by municipal environmental health practitioners and the Department of Health
- Labelling and allergen declarations on foodstuffs are governed by the Department of Health foodstuffs regulations
- A consumer complaint about a product bought at retail goes to the Consumer Goods and Services Ombud on 0860 000 272
If your complaint concerns an allergen or a food safety incident, raise it with the municipal environmental health office as well as the manufacturer. The municipality has powers of inspection and recall that a supplier complaint alone does not trigger.
Sources
- South Bakels contact and product pages, sbakels.co.za, read 3 September 2026