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Pick n Pay runs one customer care line for the whole group and publishes it, along with the head office switchboard, on its corporate site. The shopping site itself renders its contact page in JavaScript and gives up nothing to a plain reader, which is why the numbers below come from the corporate pages instead.

Where to complain

A complaint about a specific store is usually resolved fastest at that store first, with the store manager, because the customer care line will route it back there anyway. Go to customer care when the store has not fixed it, when the complaint is about a group-wide practice such as pricing or a promotion, or when you do not want to deal with the store.

Group addresses

Write to the registered office rather than to a store if you intend the letter to be a formal step, for example a demand or a notice before legal action. A letter to a store is not service on the company.

What a complaint should contain

Shelf-price disputes are worth raising precisely because the Consumer Protection Act deals with them: where a displayed price is lower than the price at the till, and the display is not obviously an error that a reasonable shopper would spot, the lower displayed price is the one that applies. Photograph the shelf label before you leave the aisle.

Reporting dishonesty rather than bad service

Theft, fraud or misconduct by staff or suppliers goes to an independently run whistleblowing line, not to customer care, and it accepts anonymous reports.

If Pick n Pay does not resolve it

An unresolved consumer complaint against a retailer can be taken to the Consumer Goods and Services Ombud, which handles this sector at no cost to the shopper, and from there to the National Consumer Commission. Give Pick n Pay a reasonable chance in writing first, and keep the reference number, because the ombud will ask for it.

Note that the customer care number and the supplier and donation mailboxes on the corporate site sit alongside two named individual mailboxes. Those are not reproduced here: a message to a role address keeps working when the person moves on.