Retail · Contact details
American Swiss Contact Details
The American Swiss customer service number is 0860 834 834, the TFG Customer Services line that covers American Swiss, and you can email customerservices@tfg.co.za. American Swiss is a South African jeweller, a fine jeweller since 1896, and one of the brands of The Foschini Retail Group (TFG).
It is not the American Swiss Products Co or the American Swiss Foundation, which are unrelated organisations in the United States and Switzerland.
American Swiss contact details at a glance
| Route | Details |
|---|---|
| TFG Customer Services (group line covering TFG brands incl. American Swiss) | 0860 834 834 |
| TFG Customer Services from outside SA | +27 21 938 7096 |
| TFG Customer Services email | customerservices@tfg.co.za |
| Bash support email (online orders) | support@bash.com |
| Online order follow-up (Bash email ticket form) | help.bash.com/support/tickets/new?ticket_form=send_us_an_email |
| American Swiss general enquiries form (not online orders) | americanswissonline.co.za/contact-us |
| TFG account enquiries (store account) | 0860 037 755 |
| TFG account enquiries email | payment@foschini.co.za |
| TFG head office switchboard | +27 21 938 1911 |
| Store finder | bash.com/store-finder |
Official contact channels
Which route to use depends on what you need:
- General customer service: TFG Customer Services on 0860 834 834 (from outside South Africa, +27 21 938 7096) or customerservices@tfg.co.za. The line is open Monday to Saturday from 08:30 to 21:00 and Sunday from 09:00 to 19:00.
- Online orders: American Swiss online orders are handled by Bash, TFG’s shopping platform. To follow up on an existing order, send a Bash email ticket or email support@bash.com. Bash also lists 0860834834 as its customer support number.
- General enquiries not about online orders: use the form on americanswissonline.co.za/contact-us, choosing General, Marketing or Delivery as the topic.
- Store account: TFG account enquiries on 0860 037 755 or payment@foschini.co.za. Store-account queries go here, not to Bash support.
What this organisation provides
American Swiss sells fine jewellery through 120 stores in South Africa and online through Bash. The American Swiss website at americanswiss.co.za now redirects to bash.com/american-swiss, while brand information sits on americanswissonline.co.za.
Repairs, valuations and ring resizing are only available for goods bought from American Swiss. Take the item to an American Swiss store. TFG Rewards is the loyalty programme used at American Swiss.
Address and operating information
American Swiss head office contact details are those of its parent group, TFG:
- Head office: Stanley Lewis Centre, 340 Voortrekker Road, Parow East 7500, Cape Town
- Postal address: PO Box 6020, Parow East 7501, Cape Town
- Switchboard: +27 21 938 1911
Hours by channel:
- TFG Customer Services: Monday to Saturday 08:30 to 21:00; Sunday 09:00 to 19:00
- American Swiss online-order follow-up: Monday to Friday 8am to 5pm
- Bash support (chat and email): Monday to Friday 8am to 6pm; Saturday 8am to 3pm; public holidays 8am to 3pm
To find your nearest branch, use the store finder at bash.com/store-finder. The Foschini Retail Group (Pty) Ltd is a registered credit provider, NCRCP36.
Support and escalation routes
American Swiss does not publish a separate escalation line. If a store or Bash cannot resolve your problem, contact TFG Customer Services on 0860 834 834 or customerservices@tfg.co.za, and keep your order or receipt details to hand.
For other jewellers and clothing stores, browse the retail hub or the A to B retail directory.
FAQs
What is the American Swiss contact number?
Call TFG Customer Services on 0860 834 834, which covers American Swiss. From outside South Africa, call +27 21 938 7096.
What are the American Swiss head office contact details?
American Swiss is a TFG brand. TFG’s head office is at the Stanley Lewis Centre, 340 Voortrekker Road, Parow East, Cape Town, switchboard +27 21 938 1911.
How do I follow up on an American Swiss online order?
Online orders are handled by Bash. Send a Bash email ticket or email support@bash.com.
Who do I call about my American Swiss account?
Call TFG account enquiries on 0860 037 755 or email payment@foschini.co.za.
Can American Swiss repair jewellery I bought elsewhere?
No. Repairs, valuations and ring resizing are only for goods bought from American Swiss.
Sources
- American Swiss, Contact us: americanswissonline.co.za/contact-us, read 2026-09-26
- TFG, Contact: tfglimited.co.za/contact/, read 2026-09-26
- Bash, American Swiss store page: bash.com/american-swiss, read 2026-09-26
- Bash, Contact Bash support: help.bash.com/support/solutions/articles/101000495126-contact-bash-support, read 2026-09-26
- Bash, Repairs terms: bash.com/customer-service/terms/repairs, read 2026-09-26