Insurance & Medical Aid · Contact details
First for Women Contact Details
The First for Women contact number is 0861 33 93 39, used for new quotes, existing customers, claims, support and complaints on car, home, building and personal accident cover. The 24-hour emergency assistance number is 0860 10 42 12, and the First for Women email address is first@firstforwomen.co.za. Life insurance has its own line, 0860 10 51 94. The brand writes its name as 1st for Women; both spellings mean the same insurer. First for Women’s contact page does not list a WhatsApp number. Every detail below was read from firstforwomen.co.za on 14 September 2026.
First for Women contact numbers
| Insurance | Customer service and sales | Claims | |
|---|---|---|---|
| Short-term (car, home, building, personal accident) | 0861 33 93 39 | 0861 33 93 39 | first@firstforwomen.co.za |
| Life insurance | 0860 10 51 94 | 0861 11 18 05 | lifeservices@firstforwomen.co.za |
| Business insurance | 0861 00 33 28 | 0861 53 78 72 | businessadmin@businessins.co.za |
| Other lines | Contact |
|---|---|
| 24-hour emergency assistance | 0860 10 42 12 |
| International assist | +27 11 694 6694 |
| Emergency fallback if you cannot find your policy documents | 0861 00 55 85 (follow the emergency prompts) |
| Broker queries | 0800 1000 11 |
| Complaints | 0860 22 21 78, disputeresolution@firstforwomen.co.za |
| Compliments | 0861 11 18 05, disputeresolution@firstforwomen.co.za |
| Fraud hotline | 0861 11 56 53 |
| Address | Auto & General Park, 1 Telesure Lane, Riverglen, Dainfern, 2191 |
| Postal address | PO Box 11250, Johannesburg, 2000 |
First for Women customer care hours
| Day | Sales | Support | Life insurance |
|---|---|---|---|
| Monday to Friday | 08:00 to 19:00 | 08:00 to 17:00 | 08:00 to 18:00 |
| Saturday | 08:00 to 13:00 | 08:00 to 13:00 | 08:00 to 13:00 |
| Sunday | Closed | Closed | Not stated |
| Public holidays | 08:00 to 13:00 | Closed | Not stated |
The FAQ on the same page gives support hours as Saturday 09:00 to 13:00, an hour later than the hours table, so aim for after 09:00 on a Saturday. Emergency assistance on 0860 10 42 12 is available 24 hours a day.
First for Women claims
For a car, home, building or personal accident claim, call 0861 33 93 39. Life insurance claims go to 0861 11 18 05, and business insurance claims to 0861 53 78 72 or businessadmin@businessins.co.za. After an accident or breakdown, call the 24-hour emergency line first on 0860 10 42 12, or +27 11 694 6694 if you are abroad. The 1st for Women app, available on Google Play, the Apple App Store and AppGallery, offers 24/7 accident and roadside assistance, mobile crash detection, and assessment and claims support.
First for Women WhatsApp number
First for Women’s contact page lists phone numbers, email addresses, a call-back form and the app, but no WhatsApp number. Treat a WhatsApp number that claims to be First for Women with caution unless you can match it on firstforwomen.co.za. For written contact, use first@firstforwomen.co.za, or lifeservices@firstforwomen.co.za for life cover.
Call back and quotes
To be called back, fill in the “Call me for a quote” form on the contact page with your name, contact number and insurance type. First for Women says a consultant will contact you within one business day, and that you can mention a preferred time in the message field. Quotes are free and carry no obligation to take up a policy. You can also call 0861 33 93 39 and the team will direct your call.
Login, policy changes and cancelling
First for Women says that to change your policy or personal details, you should contact it directly or log in to your 1st for Women online profile, so it can verify your identity. The contact page does not describe a separate cancellation process, so to cancel a First for Women policy, call support on 0861 33 93 39 during support hours (life cover on 0860 10 51 94), ask for the cancellation to be confirmed in writing, and keep the reference number.
First for Women complaints
Complaints go to 0860 22 21 78 or disputeresolution@firstforwomen.co.za. Quote your policy number and any claim reference. To report fraud or suspicious activity, call the fraud hotline on 0861 11 56 53; First for Women says all reports are handled confidentially. If a complaint about an insurance policy is not resolved, the independent National Financial Ombud Scheme handles insurance disputes.
Sources
- 1st for Women Contact Us page, including call centre hours, complaints and fraud contacts, and FAQs, firstforwomen.co.za/contact-us, read 14 September 2026