Insurance & Medical Aid · Contact details
PMD Contact Details
The PMD contact number is 011 745 7800. PMD (Prime Meridian Direct) now trades as Prime, and its website, prime.co.za, still describes the brand as “Previously Prime Meridian Direct (PMD)”. The same number reaches the Prime care centre (weekdays 08:00 to 17:00), head office and 24-hour roadside assist. Prime is on WhatsApp at 078 669 4947, and its email is info@prime.co.za. Head office is Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road, Bryanston, Johannesburg, 2021. Every detail below was read from prime.co.za on 19 September 2026.
PMD (Prime) contact numbers
| What you need | Contact | Hours |
|---|---|---|
| Prime care centre | 011 745 7800 | Weekdays 08:00 to 17:00 |
| 24-hour roadside assist | 011 745 7800 | 24 hours |
| Head office | 011 745 7800 | |
| 078 669 4947 | ||
| info@prime.co.za | ||
| Compliance officer (Compli-Serve Gauteng) | compliance@primaryasset.co.za | |
| Online chat | Tebogo, the chat assistant on prime.co.za |
Prime’s contact page also has a “Call me back” form (for a car insurance quote or an existing client’s policy update) and a “Write to us” form where you choose Enquiry, Compliment or Complaint. The My Prime app and Prime’s online profile let you manage your policy at any time.
pmd.co.za is a different company
If you are looking for PMD car insurance, do not use pmd.co.za. On 19 September 2026 that website belonged to PMD Dies & Stereos, a flexographic printing tradehouse that makes printing plates, stereos and cutting dies, with no connection to Prime or car insurance. Prime’s own website is prime.co.za.
PMD / Prime head office address
Prime says it operates nationally from its head office: Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road (corner of Main Road and Homestead Avenue), Bryanston, Johannesburg, 2021. The head office number is the same 011 745 7800.
How to claim with Prime
Prime’s Claims page offers three ways to claim: online, by phone (request a call back), or by notifying Prime in writing; you can also submit a claim in the Prime app. For roadside help at any hour, call 011 745 7800.
- Submit your claim using any of the options above. Prime says the more you tell it about what happened, the smoother the process.
- Claim assessment: Prime assesses the repair cost and may ask for supporting documents. After approval, you pay the excess into the bank account Prime provides to confirm your repair appointment.
- Claim result: Prime arranges a repairer or proceeds with a total loss settlement.
Prime asks for photos of your damaged car and the accident scene, a completed SAPS Accident Report Form, the ID or driver’s licence of the person driving at the time, and full details (including ID number and contact details) of any third party, with photos of the third-party vehicle where applicable. Prime also has a Search for Prime repairers tool on its website.
What Prime insures
Prime sells three car insurance products, with starting prices shown on its home page (plan dependent):
| Product | Prime’s description | From |
|---|---|---|
| Comprehensive car insurance | Most extensive cover with many benefits and options | R409 a month |
| Customised car insurance | Customisable cover with only the benefits you want | R321 a month |
| Third-Party PLUS car insurance | Budget-friendly basics with Growing Cover | R167 a month |
Benefits Prime lists (plan dependent) include a Fixed Premium Guarantee while you remain claim-free, a basic excess that reduces each month you do not claim, free Accidental Death Cover of up to R10,000 for your family, Passenger Protect Cover for private medical treatment of injured passengers through the Prime Protect app, Growing Accident Cover of up to R4,000 for smaller accidents, Road Accident Fund claim assistance, and 24/7 roadside assistance. Prime also says it was awarded number one on HelloPeter several times, most recently in March 2026, based on a 12-month average.
According to its website footer, Prime South Africa is an authorised financial services provider (FSP 41040). Policy benefits are underwritten by Santam Structured Insurance Ltd, a licensed non-life insurer (FSP 1027), and administered by PrimaryAsset Administrative Services (FSP 3920). Prime is a member of the Direct Marketing Association of South Africa, and non-insurance products are administered separately.
Sources
- Prime Contact page and site footer, prime.co.za/contact, read 19 September 2026
- Prime home page and Claims page, prime.co.za, read 19 September 2026