PMD Insurance Contact Details

The PMD Insurance (Prime Meridian Direct, now Prime) contact number is 011 745 7800 for claims, policy service and 24-hour roadside assist, and the WhatsApp number is 078 669 4947.

This page covers the insurance product sold as PMD – Prime Meridian Direct car insurance, now marketed under the Prime brand. It focuses on claiming and on the roadside assistance benefit rather than on the company itself. The contact routes were read from the official Prime site on 31 August 2026.

PMD insurance contact details at a glance

• Claims and policy service, care centre: 011 745 7800 – weekdays 08:00 to 17:00
• 24-hour roadside assist: 011 745 7800
• WhatsApp: 078 669 4947
• Email: info@prime.co.za
• Policy purchases (new quotes): 086 022 2261
• Complaints and compliance: 011 745 7820
• Online quote or buy: prime.co.za/online-application-pmd
• Head office: Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road (Cnr Main Road and Homestead Ave), Bryanston, Johannesburg, 2021

Save 011 745 7800 to your phone now. It is the number for both the care centre and 24-hour roadside assistance, and roadside assistance is the one benefit you will need at the moment you are least able to look it up – at night, on a verge, possibly in poor signal.

Note the product name history: policies, debit orders and older documents may refer to Prime Meridian Direct or PMD. That is the same cover, now branded Prime.

Prime Meridian contact number and WhatsApp number

Prime’s site header reads “Previously Prime Meridian Direct (PMD)”, so searches for Prime Meridian, PMD or PMB insurance all lead to the same insurer. Call 011 745 7800 or use the Prime cellphone number on WhatsApp, 078 669 4947. The Prime 2026 Summary Information Guide also lists 0861 782 876 for towing and roadside assistance; the contact page gives 011 745 7800 as the 24-hour roadside assist number.

Who underwrites Prime Meridian Direct?

Prime South Africa is an authorised financial services provider (FSP 41040). Its insurance policy benefits are underwritten by Santam Structured Insurance Limited (FSP 1027), Tel: +27 11 685 7600 or 0860 762 745, and administered by PrimaryAsset Administrative Services. Non-insurance benefits (Prime Protect) are provided by RoadCover.

How to claim on PMD car insurance

PMD is direct car insurance, quoted and managed online with a client login portal and a network of approved repairers.

At the scene of an accident, in this order: make sure everyone is safe, call the police if anyone is injured or a vehicle is not driveable, photograph the vehicles, the damage, the position of the vehicles and the other party licence disc, and exchange details. Get the SAPS case number – the insurer will ask for it and a claim can stall without one.

When you phone to claim, have your policy number, identity number, the date, time and location, a description of what happened, the other party name, contact and vehicle registration, and the case number. Report the claim promptly – policies impose notification deadlines, and a late report is a common ground for a decline.

Use an approved repairer unless the insurer agrees otherwise in writing. Repairs done outside the approved network can affect both the guarantee on the work and what the insurer will pay.

PMD comprehensive car insurance and quotes

For a PMD car insurance quote, call the policy purchases line on 086 022 2261, get a quote online at prime.co.za/online-application-pmd, or use the call-me-back form on the Prime contact page and choose “Car Insurance Quote”.

Prime advertises comprehensive car insurance from R409pm*. It covers accident and write-off, theft and hijacking, natural fire and disaster, hail damage and glass, plus R1 million third-party protection. Listed extras are a Fixed Premium Guarantee while you stay claim-free, a Reducing Excess for every month without a claim, and R10,000 Accidental Death Cover. Prime also sells Customised car insurance and Third-Party PLUS car insurance.

Conditions to check before you buy PMD car insurance

• Vehicle photos: new policies need eight approved photos of the car, sent via the Prime SA app, WhatsApp 078 669 4947 or photos@prime.co.za. Without them there is no cover for damage or loss.
• Debit order reversals: reversing a debit order cancels cover immediately with no grace period. Cover can be reinstated, but all excesses reset.
• Grace period limits: the 15-day grace period does not apply to the first premium or to the payment after a missed one.

PMD insurance cancellation and missed premiums

Prime does not publish a step-by-step cancellation procedure or cancellation form. To cancel or change a PMD policy, contact customer service on 011 745 7800 or email info@prime.co.za.

If you miss a premium, you have 15 days’ grace to pay by EFT. Prime re-tries the debit on the last day of the grace period, after which cover lapses. If a premium date falls on a weekend or public holiday, it is collected on the business day before.

What PMD checks before it pays a claim

Three things decide most motor claim outcomes, and all three are worth confirming in writing while nothing is wrong:

• The regular driver. Cover is priced on who mainly drives the vehicle. If that has changed, tell the insurer – a claim where the actual driver was not disclosed is a standard decline.
• Where the vehicle is kept overnight. The insured parking address affects both premium and cover, and it must be current.
• Your excess. Know the amount payable before you claim, since it decides whether a small claim is worth making at all.

Confirm too whether a tracking device is a condition of your policy, and if so that the subscription is active – insurers do decline on a lapsed tracking subscription.

How to escalate a declined PMD claim

If a claim is declined or underpaid, ask for the decision in writing citing the policy clause relied on. That wording is what every escalation turns on, and an insurer must provide it.

Then take it to Prime’s own complaints route:

• Complaints and compliance: 011 745 7820
• Email: info@prime.co.za, or the contact form on prime.co.za/contact/ with a complaint subject

Keep your complaint reference and the written decision together.

Frequently asked questions

What is the Prime Meridian contact number?

Call 011 745 7800 for claims, policy service and 24-hour roadside assist. The care centre works weekdays 08:00 to 17:00.

What is the PMD car insurance WhatsApp number?

Prime’s WhatsApp number is 078 669 4947. It also takes the eight vehicle photos a new policy needs.

How do I get a PMD car insurance quote?

Call policy purchases on 086 022 2261 or get a quote online at prime.co.za/online-application-pmd.

How do I cancel PMD insurance?

Prime publishes no cancellation form. Call customer service on 011 745 7800 or email info@prime.co.za.

Who underwrites Prime Meridian Direct?

Santam Structured Insurance Limited underwrites Prime’s insurance policy benefits, and PrimaryAsset Administrative Services administers them. Prime South Africa is FSP 41040.

Sources

• prime.co.za contact page, read 31 August 2026 and 26 September 2026
• Prime comprehensive car insurance page, prime.co.za/car-insurance/comprehensive-car-insurance/, read 26 September 2026
• Prime underwriting partners page, prime.co.za/underwriting-partners/, read 26 September 2026
• Prime Summary Information Guide 2026, prime.co.za/mailers/Summary_Information_Guide/, read 26 September 2026