PEP publishes a customer care line, a WhatsApp number, an email address and a postal address. It also publishes a separate number for Capfin, the credit provider behind PEP’s account offering, which is a different business with its own call centre.
Official contact channels
- PEP Customer Care Line: 086 073 7000
- PEP WhatsApp: 060 070 2320
- Email: [email protected]
- Postal address: PO Box 6376, Parow East, 7501
- Capfin queries: 087 354 0000, or SMS HELP to 43679 for a call back
PEP notes that standard SMS rates apply to the Capfin call-back service. The WhatsApp number is a distinct line from the customer care number, which is worth knowing if you would rather have a written record of the exchange.
What this organisation provides
PEP is a discount retailer selling clothing, footwear, homeware, cellular products and airtime, with a large store footprint across South Africa. Alongside retail it offers financial and mobile services in store, including money transfers, bill payments and prepaid airtime.
Those added services are the source of most contact confusion. A query about a purchase or a refund is a PEP matter, but a query about a credit account is generally a Capfin matter, and a query about a money transfer or a cellular network is often for the partner providing that service. Establishing which of the three you are dealing with saves the most time.
Address and operating information
PEP’s customer care line is an 086 share-call number rather than a toll-free 0800 line, so the call is charged at the caller’s standard rate. The WhatsApp route avoids that cost entirely, which matters for a discount retailer’s customer base and is a practical reason to prefer it.
PEP publishes a postal address at PO Box 6376, Parow East, 7501 and directs written contact through a form on its website in addition to the customer care mailbox. It does not publish contact centre operating hours on its contact page, and store trading hours vary by location.
Support and escalation routes
Have the store name, the date of purchase and the till slip ready — a refund or exchange query is difficult to progress without proof of purchase, and PEP’s customer care team will ask which store the matter concerns.
For airtime, data or a money transfer bought in store, note that PEP acts as the point of sale rather than the provider of the service. Have the transaction reference from the slip, since that is what identifies the transaction with the partner that actually provided it.
Use the WhatsApp line where a written trail is useful, and ask for a reference number on any complaint. For a credit account, take the matter to Capfin directly on its own number rather than through PEP customer care.
If a retail complaint is not resolved, the Consumer Goods and Services Ombud handles disputes in the South African retail sector, and the National Consumer Commission is the statutory body. Credit account disputes fall instead under the National Credit Regulator.
Sources
Contact details on this page were checked against PEP’s own contact page, pepstores.com/contact-us, on 30 August 2026. Routes PEP does not publish are not listed here.